SHEGO
BRANDING
01
Logo Design & Visual Identity
Empowered by Design: Crafting SheGo's Distinctive Visual Language Developed a unique logo system that combines friendly approachability with modern technology. The design features a smiley face formed by location pins (symbolizing mobility and navigation) paired with bold, gradient typography.
SHEGO
Client
BRANDING
Service
FEB 2025
Timeline
02
Strategic Color System
Color Psychology in Motion: Building SheGo's Vibrant Palette Engineered a sophisticated three-tier color system that balances brand recognition with emotional resonance. The primary palette features two complementary purples that create visual hierarchy and depth.
Key Achievements: Developed CMYK and RGB specifications for consistency Created a secondary palette that injects emotion Established clear color usage guidelines Ensured accessibility and visual distinction
03
Stationery & Print Collateral
Tangible Brand Experience: Designing SheGo's Physical Touchpoints Extended the brand identity into physical materials including business cards, letterheads, t-shirts, stamps, and packaging. Each element reinforces the brand's visual language while serving practical communication purposes.
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